Résumé

• LinkedIn

Nice to meet you!

Meghan is a driven marketing leader with over 13 years of experience in the field coupled with a B.A. in Communications and the Communications Award from the University of New Hampshire. She specializes in events and digital marketing with most of her time spent in the biotechnology industry. She is always willing to grow and loves seeking a new challenge.

When she is not diligently working toward her passion, she can be found hiking one of New Hampshire’s four thousand foot mountains, roller blading at the local rink or teaching herself Spanish.

Professional History

Head of Marketing

Billerica, MA/Remote (09/2022-10/2025)

A marketing leader in the newly formed division; built a marketing department from scratch while also being an integral decision-maker for cross-departmental structure, processes, and hiring. Built an inventory of event assets, promotional materials, marketing operations software, library ecosystem, financial accounts, and more. Managed several key product launches with multi-touchpoint campaigns.

Events and Communications Coordinator
Bruker Optics, Billerica, MA/Remote (01/2020 – 09/2022)
A heavy focus on digital marketing and virtual events including internal and collaborative webinars, SEO/SEM, educational sessions, online publications, LinkedIn and banner ads, and virtual tradeshows. Manages all email marketing with custom-designed assets, automated nurturing campaigns, lead generation and ROI with Salesforce. Introduced Act-On marketing platform and rebuilt digital presence. Trained colleagues on the Act-On marketing platform. Manages interdepartmental teams and vendors.

Google AdWords/Word Stream
Collaborates with the applications team on an ongoing basis to continuously build the Google AdWords strategy through the Word Stream platform.

2020 Webinar Series
Created successful email automation campaigns and multi-channel marketing efforts to drive 300+ unique registrations and attendees to several webinars as a transitional strategy during a work from home mandate.

Marketing Communications and Events Coordinator
Cambridge Isotope Laboratories, Inc
Tewksbury, MA (03/2016 – 01/2020)
Managed digital marketing efforts, email automation, budgets, and expenses along with ROI. Managed and maintained external vendors. Maintained the website, catalog listings, Facebook and LinkedIn presence, and Salesforce campaigns. Implemented GDPR marketing best practices. Managed on-site event staff, intern employees and vendors. Member of the Salesforce and Act-On implementation team and executed training sessions on marketing and campaigns.

NMR is Good Contest, Star Wars ENC Hospitality Suite
Managed and executed all aspects including pre-marketing 6 months in advance with email, landing pages, website forms, social media campaigns, banner ads and SEM all driving the same message. Post marketing with behavior scores, marketing automation, lead management, and ROI analysis. Managed all event logistics aligned with overall theme to generate a revolving crowd of 600+ with a fast paced and dynamic demand. Managed staff of 10 in addition to outside vendors.

Marketing Coordinator
Tulley Automotive Group, Nashua, NH (01/2012-03/2016)
Managed online reputation, content writing and creation, website management, social media management, corporate events, community outreach, public relations, internal and external publications. Experience with Google AdWords and SEO/SEM, email marketing, web advertising and maintaining a digital presence. Managed the intern staff and digital vendor relationships.

VIP Event at NH Motor Speedway
Led marketing efforts for an exclusive and high demand event. The elite customer base enjoyed the day driving BMWs on the racetrack, on a technical course and the day ended with an organized dinner. Managed and executed all the details pertaining to this event including email marketing campaigns, lead generation, venue logistics, social media strategy and marketing follow-up efforts.

Studio Floor Director
NH1 News, Concord, NH (09/2014-07-2015)
Responsibilities included operating the live teleprompter, administered and executed live graphics, live and pre-record camera shots, directed and managed the on-air talent and production crew in a fast-paced, live environment, and participated in the New Hampshire political debate coverage for the 2016 Presidential election.